Meta advertising
that drives measurable growth
High-impact Meta ad campaigns
We deliver full-service Meta advertising tailored to your digital marketing goals.
Whether it's building brand awareness, generating quality traffic or driving conversions, our team is focused on measurable results.
With 25+ years in the industry, we've delivered effective Meta advertising for businesses of all sizes, across a wide range of sectors: from leading UK insurance brands to home improvement and beyond.
If you're ready to grow your Meta campaigns, get in touch with us today.
What is Meta advertising?
Meta advertising is the process of paying to promote content across Meta's family of apps, including Facebook, Instagram, WhatsApp and Messenger.
Unlike organic posts, Meta ads allow you to define specific audiences based on demographics, interests and behaviours, so your budget reaches the right people.
We often run campaigns across Facebook, Instagram and the Audience Network to maximise reach and make full use of Meta's network.
Meta ads come in a variety of formats. Image ads are one of the most popular options, while video ads and carousel ads each serve a different purpose depending on your goals and audience.
Meta advertising objectives
Choosing the right objective for your Meta ads is important for achieving results that meet your business goals. At Red C, we've managed successful campaigns across all of Meta's core objectives.
Awareness objective
The awareness objective builds brand visibility and reach by showing ads to the people most likely to remember them. It's well suited to businesses looking to reach a broad audience and build brand recognition.
Traffic objective
The traffic objective drives your target audience to a specific destination, such as a website or app. It's a good fit for informing your audience about your business and encouraging them to explore it.
Engagement objective
The engagement objective finds the people most likely to interact with your business online: liking, sharing or commenting on your ads, viewing your videos, or starting a Messenger conversation. It's suitable for building your brand, increasing engagement and growing your following.
Leads objective
The leads objective collects leads for your business via instant forms, calls, messages or sign-ups. Leads can be generated through your website or directly on Meta. This objective works well if you're looking to grow your email list or gather information for your sales team.
Sales objective
The sales objective finds the people most likely to purchase your product or service. You can optimise for conversions, purchases or checkout actions. It's the right choice for driving sales and bottom-of-funnel conversions.
App promotion objective
The app promotion objective lets you promote your app to increase installs, or to optimise for in-app events and purchases. Your app must be registered with Meta and linked to your ad account before you can use this objective.
Facebook ads management
Facebook ads remain one of the most powerful tools for reaching a large, global audience.
From image ads to video ads, our Facebook advertising strategies are built to engage and convert. Our creative and paid social teams work together to produce compelling visuals, strong ad copy and a clear call to action.
Red C's Facebook ad management is designed for businesses looking to increase brand awareness, website traffic and sales. We take time to understand your audience and goals, then build a Facebook ad campaign that's designed around them.
Instagram ads management
Instagram advertising uses paid content to reach your target audience on the platform.
Ads can appear as sponsored stories, reels or in-feed posts, and campaigns are created and managed through the Meta Ads Manager.
Red C's Instagram ad management is designed for businesses looking to increase brand awareness, website traffic and sales. We take time to understand your audience and goals, then build an Instagram ad campaign that's designed around them.
Your blueprint for Meta advertising success
Meta Ads Manager audit
Our Meta ads audit reviews your past and current ad performance to uncover inefficiencies across campaign structures, placements, ad creative and more.
Competitor audit and analysis
We conduct a competitor audit using tools such as the Meta Ads Library to identify opportunities, understand the competitive landscape and refine your Meta ads strategy.
Tailored Meta ads strategy
We build an informed, custom Meta ads strategy, identifying the right campaign objectives (awareness, traffic, conversions) and setting clear KPIs to measure success.
Tracking and measurement
From implementing the Meta Pixel to configuring the Conversions API (CAPI), we make sure your tracking is robust and compliant, so you can measure ROAS accurately.
Ad creatives and copy
Our team crafts engaging visuals and ad copy built for Meta's platforms. We run A/B tests on headlines, formats and creatives to find the combination that performs best.
Campaign launch, management and optimisation
Once your audiences and assets are ready, we build and launch your campaigns. We monitor performance daily to make sure budgets are pacing correctly, goals are being met and any optimisation opportunities are acted on.
Meta ads reporting
We provide regular updates and detailed reports, so you'll always know exactly how your Meta advertising is performing and what the next steps are.
Results-driven Meta advertising management services
We focus on understanding your target audience and unique KPIs to deliver results that meet your marketing goals.
You’ll have a named contact who knows your account and works as part of your team, implementing Meta ad strategies that deliver.
Our reporting is built around your preferences. Whether you'd like a weekly call, a fortnightly check-in, or a monthly session, we work as an extension of your team, offering the flexibility and support you need.
Need different paid social media specialist support?
Our approach is built on a clear understanding of your audience: identifying what catches their attention as they scroll through their feeds, how they engage with your creative messaging, and what prompts them to take action. We operate as a plain-speaking extension of your team, ensuring that every campaign across platforms like Facebook, Instagram, and LinkedIn is directly aligned with your goals.
Got a question about Meta advertising?
How does paid social media advertising work?
Paid social media advertising firstly requires a defined target audience, so you can ensure your ads reach the correct target audience, to ensure relevancy and effective budget spend.
For B2B paid advertising, often on LinkedIn ads, criteria such as job titles, job functions and specific companies can be targeted, to deliver ads to those who may be interested in your product or service.
For B2C paid advertising, often for Facebook ads and Instagram ads, criteria such as interests or behaviours can be selected to target, such as targeting those who have shown an active interest in a particular topic or page.
From here, a budget and time period for the advertising campaign can be set, and ads to be displayed to the audience can be built.
Paid advertising platforms offer ongoing analytics and reporting, where you can monitor spend and performance, using these insights, campaigns can be optimised by refining targeting, or adjusting ad creatives or copy accordingly.
What is the cost of advertising on social media?
The cost of social media advertising varies by platform but is influenced by budgets and audiences. Cost per click varies by industry, with some, particularly those that are more competitive, resulting in a higher cost per click.
Starting with paid social advertising, you may choose to test with a smaller budget and scale up once you have some performance data and insights to use as a benchmark.
In addition, factors such as the target audience and industry benchmarks should be considered.
Platforms such as LinkedIn and Meta will often display an estimated number of impressions and clicks, so you have a forecasted range on what your campaign may generate, along with insight on how much you could expect to pay for a click, after inputting your budget and defined audience.
With manual bidding strategies or cost cap options, you can set your desired cost per click to prioritise cost-efficiency. This is particularly useful for Lead Generation campaigns in competitive industries to effectively control costs.
What is the difference between paid and organic social media advertising?
Paid advertising uses an outlined budget on a social media platform such as LinkedIn to promote content to a wider audience, with specified targeting criteria to ensure ad spend is efficiently used, promoting content to your specified audience.
Promoted content should be tailored specifically for the target audience, with an outlined objective, this could be to drive more website visits or generate more leads.
Organic social media advertising utilises social media platforms to promote content to followers at no cost. Posts will primarily reach your followers and will rely on algorithms or “viral” content to extend your reach to new people. Organic social is more focused on building community and growing a following by building trust and brand personality, over immediate sales and action.
Businesses simultaneously utilise both organic social media advertising and paid social media advertising in the digital marketing mix.
Using both channels in combination allows focus on organic growth, by growing followers and trust through sharing informative, engaging and educational content, alongside focusing on immediate goals with paid social advertising, such as boosting awareness or sales.