masterclass

Writing the perfect creative brief

Originally aired
1st February 2021
Presenters
Katharine Mitchell, Steve White
Duration
50 min watch

The brief is one of the most important elements of any creative project. 

Writing a good one gives you the best chance of getting creative that delivers results. 

In practical terms, it also helps the creative process to run more smoothly, leading to fewer rounds of amends, saving you time and money.

About the presenters

  • Photo of Katharine Mitchell, Strategy Director at Red C Marketing

    Katharine Mitchell

    Strategy Director Red C Marketing

  • Photo of Steve White, Managing Director for Red C Marketing

    Steve White

    Managing Director Red C Marketing

    Steve White leads Red C as Managing Director, specialising in strategy, planning and customer acquisition. Having worked with major brands across search, social, direct mail and email marketing, he combines commercial thinking with marketing expertise. Away from work, Steve enjoys following Tottenham Hotspur, discovering new music and cooking for family and friends.