masterclass
Understanding and mastering the basics of Google analytics
Data is a wonderful thing, but it can quickly become overwhelming. But, knowing how your website is performing is increasingly important – especially as it can help you make the right decisions when it comes to content production, media spend and ensuring you and your team are focusing on the right areas for your website. That’d be nice knowledge to have, right?
About the presenter
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Christopher Morey
Search Director Red C Marketing
Christopher has been with the agency for over 10 years, helping clients identify, evaluate, and build bespoke tracking and reporting solutions. His focus is on ensuring clients understand exactly how users are engaging with their site to refine the onsite experience.