masterclass
How to make your headlines magnetic
Legendary adman, David Ogilvy, once reported that 80% of people will read a headline but only 20% will go on to read the copy.
This should tell you that headlines are super-important, but rarely good enough to keep people reading.
And that should worry any marketer whose success depends on PPC, email, direct mail, social or just about any content you need people to read.
About the presenter
-
Stuart Clark
Head of Copy Red C Marketing