masterclass
How to make direct mail work
In this session, Adrian outlines the steps required to plan and implement a successful direct mail campaign. Everything from segmentation, formats, and how to develop a killer proposition.
About the presenter
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Adrian Rowe
Consultant Red C Marketing
Adrian Rowe is a consultant with extensive experience in CRM, direct mail and search marketing. Having worked across a wide range of sectors, including financial services, retail, home shopping and ecommerce, he brings strategic insight and hands-on expertise to every project. Outside of work, Adrian enjoys a good curry, birdwatching and settling into a quality crime drama.