masterclass
Copywriting for email
In this session, we go through the basics of copywriting for email. From capturing the attention of the reader with an eye catching subject line, sustaining their interest with engaging content copy, and finally generating an action through a compelling call to action.
About the presenter
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Stuart Clark
Head of Copy Red C Marketing
Stuart Clark is Red C’s creative strategist. Part copywriter, part marketer, his interests include brand voice, conversion copywriting, behavioural nudging and direct response. Outside of work, you’ll find him following The Arsenal, listening to electronic music, and trying to read 50 books a year.