masterclass
3 pillars of a successful email strategy
In this masterclass, we provide practical and actionable insights that are useful whether you’re new to email marketing or simply in need of a refresher. This session reveals the 3 pillars of every successful email marketing programme; the when (the frequency), the what (the content), and the who (segmentation).
About the presenter
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Steve White
Managing Director Red C Marketing
Steve White leads Red C as Managing Director, specialising in strategy, planning and customer acquisition. Having worked with major brands across search, social, direct mail and email marketing, he combines commercial thinking with marketing expertise. Away from work, Steve enjoys following Tottenham Hotspur, discovering new music and cooking for family and friends.