http://default/masterclasses/copywriting-email http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode1-550x0-c-default.png Copywriting for email In this session, we go through the basics of copywriting for email. From capturing the attention of the reader with an eye catching subject line, sustaining their interest with engaging content copy, and finally generating an action through a compelling call to action. https://www.youtube.com/embed/NlIXuQHJih4 2940 2022-01-01T00:00:00+00:00 yes no no Copywriting Email http://default/masterclasses/7-standout-strategies-search-success http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode2-550x0-c-default.png 7 standout strategies for search success Adrian Rowe, brings you ‘The Secret Life of Search: Seven Stand-out Strategies for Search Success’. Adrian will present some key findings from a recent eye tracking study, based on over 400 search journeys and more than 40 search terms, which will help you make the most out of both your Paid and Organic search marketing, no matter what the sector. https://www.youtube.com/embed/GKeW-wdMC1o 1740 2021-12-12T00:00:00+00:00 yes no no Paid Search Organic Search Strategy http://default/masterclasses/supercharging-your-ppc http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode3-550x0-c-default.png Supercharging your PPC In this masterclass, we outline ten under-used features of Paid Search and reveals how, when done properly, they can help boost your clicks and conversions. https://www.youtube.com/embed/dkk0yyMiRG8 2760 2021-12-01T00:00:00+00:00 yes no no Paid Search http://default/masterclasses/3-pillars-successful-email-strategy http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode4-550x0-c-default.png 3 pillars of a successful email strategy In this masterclass, we provide practical and actionable insights that are useful whether you’re new to email marketing or simply in need of a refresher. This session reveals the 3 pillars of every successful email marketing programme; the when (the frequency), the what (the content), and the who (segmentation). https://www.youtube.com/embed/4dG6setPyx0 2760 2021-11-01T00:00:00+00:00 yes no no Email Strategy http://default/masterclasses/why-technical-seo-still-so-important-search http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode5-550x0-c-default.png Why technical SEO is STILL so important in search We outline several techniques and best practices that can deliver big results whether you’re responsible for the performance of a website, or you just want a better understanding of how websites work. https://www.youtube.com/embed/Za8MRE70l7A 3360 2021-10-01T00:00:00+00:00 yes no no Organic Search Coding http://default/masterclasses/how-make-direct-mail-work http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode6-550x0-c-default.png How to make direct mail work In this session, Adrian outlines the steps required to plan and implement a successful direct mail campaign. Everything from segmentation, formats, and how to develop a killer proposition. https://www.youtube.com/embed/kEqhfzJHa7s 2340 2021-09-01T00:00:00+00:00 yes no no Direct Mail http://default/masterclasses/how-make-direct-mail-sing http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode7-550x0-c-default.png How to make direct mail sing In this session, Stuart Clark, our Head of Copy, will outline his process for creating effective and engaging direct mail using persuasive copywriting tips. https://www.youtube.com/embed/5-tXfwQem8k 3360 2021-08-01T00:00:00+00:00 yes no no Direct Mail http://default/masterclasses/6-inbox-secrets http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode8-550x0-c-default.png 6 inbox secrets In this session, we deliver design techniques, which were uncovered from an exclusive eye tracking study, that will help to transform the performance of your email programme. https://www.youtube.com/embed/AiOasdQjszI 2640 2021-08-01T00:00:00+00:00 yes no no Email http://default/masterclasses/cooking-content http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode9-550x0-c-default.png Cooking up content Chris Morey, our Search Director, outlines the steps needed for developing content to help you achieve your organic search objectives. Everything from research, implementation, and measurement. https://www.youtube.com/embed/27OtIOrjJX0 3000 2021-07-01T00:00:00+00:00 yes no no Content Organic Search http://default/masterclasses/shopability-science-google-shopping http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode10-550x0-c-default.png Shopability: The science of Google Shopping In this deep dive session for retailers and ecommerce brands, we reveal key findings from a major eye-tracking study showing how Google Shopping ‘punches above its weight’ on Search Results Pages, and why an integrated approach works best. https://www.youtube.com/embed/JHhtXdXOiJk 3240 2021-06-01T00:00:00+00:00 yes no no Paid Search http://default/masterclasses/understanding-and-mastering-basics-google-analytics http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode11-550x0-c-default.png Understanding and mastering the basics of Google analytics Data is a wonderful thing, but it can quickly become overwhelming. But, knowing how your website is performing is increasingly important – especially as it can help you make the right decisions when it comes to content production, media spend and ensuring you and your team are focusing on the right areas for your website. That’d be nice knowledge to have, right? https://www.youtube.com/embed/1UKpefbOF8k 3420 2021-05-01T00:00:00+00:00 yes no no Google http://default/masterclasses/brand-marketers-toolkit http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode12-550x0-c-default.png The brand marketer's toolkit In this insightful session packed with examples, two of Red C’s most experienced strategic planners will share some of the tools and techniques they rely on for brand development. https://www.youtube.com/embed/VbrTIi9jfXY 3240 2021-04-01T00:00:00+00:00 yes no no Marketing Strategy http://default/masterclasses/making-money-while-you-sleep-automated-emails http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode13-550x0-c-default.png Making money while you sleep with automated emails Compared to your regular email programme, automated emails can increase open rates by over 300%, click-through rates by over 60% and, most importantly, conversion rates by over 800%. https://www.youtube.com/embed/0PaftoXUhL8 2700 2021-03-01T00:00:00+00:00 yes no no Email http://default/masterclasses/writing-perfect-creative-brief http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode14-550x0-c-default.png Writing the perfect creative brief The brief is one of the most important elements of any creative project. Writing a good one gives you the best chance of getting creative that delivers results. In practical terms, it also helps the creative process to run more smoothly, leading to fewer rounds of amends, saving you time and money. https://www.youtube.com/embed/S84BVAUsgCo 3000 2021-02-01T00:00:00+00:00 yes no no Marketing Strategy http://default/masterclasses/how-make-your-headlines-magnetic http://default/sites/default/files/2026-05/linked_in_youtube_1200x628episode15-550x0-c-default.png How to make your headlines magnetic Legendary adman, David Ogilvy, once reported that 80% of people will read a headline but only 20% will go on to read the copy. This should tell you that headlines are super-important, but rarely good enough to keep people reading. And that should worry any marketer whose success depends on PPC, email, direct mail, social or just about any content you need people to read. https://www.youtube.com/embed/at_SBBOMzTE 3300 2021-01-01T00:00:00+00:00 yes no no Copywriting