Our SEO Framework
Our SEO Framework underpins the strategic recommendations and content output tailored to you and your market
Keyword Research
What do we want to appear for in search? What and where are the opportunities? What are we currently appearing for?
Competitor Benchmarking
Based on the biggest opportunities, who is ranking ahead of us, and what are they doing that we aren’t to rank higher?
Strategy Frameworking
With keywords identified, and benchmarking against competitor sets agreed, this is where we’ll outline the actions needed to be taken to rank higher and improve inbound traffic, based on priority order.
Promotional Planning
Producing content is one thing, but that’s just the start. Content needs to be considered as part of the wider marketing mix. Can this be a sitelink? Can it be split into smaller chunks for Social Media? How would it work on email? Can it be used for data capture?
Measure & Refine
Measurement is key for understanding what works well for the search engines as well as users. Whether it be custom events through Tag Manager, UTM strings or Heatmapping.
Our SEO services
Delivered by our experienced team of SEO experts, we deliver high-performance content and technical SEO that are aligned to your business objectives, giving you the competitive edge required to outperform your competition.
Technical SEO
Arguably the most important step of any SEO project is to determine whether the site is currently fit for purpose.
If the technical foundations of the website are not adhering to a certain standard, then anything we do thereafter i.e., adding content, improving traffic flow, will be significantly impacted and is likely to have a reduced influence on the site’s KPIs, or in some cases, no influence at all.
Our experienced team will investigate areas such as site speed, server capability, code cleanse, image optimization, JavaScript minification, Core Web Vitals, server errors, redirect loops and canonicals.
On-page SEO
This is all about content! Driven by research and analysis, the ultimate objective of our content is to engage and drive new users to your website.
Keyword research is integral to everything we do, but it’s certainly not all we do. We also review existing content to identify areas for optimization, as well as auditing content from competitors. This comprehensive approach to content creation leads to quality content that generates traffic and positive engagement.
Off-page SEO
The links you build off-site are just as important as the links that create a good user experience. Our off-site SEO services cover back linking and PR.
Analytics & reporting
One of the key reasons we meet the commercial objectives of our clients is our meticulous approach to analytics. We leave no stone unturned in our search for new insights which can lead to optimisation tactics or new long term strategies.
We produce bespoke SEO reports that are simple yet highly detailed. No fluff, no unnecessary jargon, just hard facts.
SEO training & mentoring
A great solution for businesses who have in-house teams responsible for SEO. Our training and mentoring solutions allows you to tap into the minds of our highly experienced SEO experts whilst still maintaining ownership.
We have a series of SEO orientated training videos available via our YouTube page.
Some of our search engine optimisation success stories…
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Driving Online Visibility with SEO for Flowtech
Major industrial products distributor Flowtech approached us to help boost their SEO ahead of a major website relaunch, and a transition from catalogue to online marketing.
Read More -
Building blocks
We challenged ourselves to create a content hub for Selco Builders Warehouse with the aim of improving SEO, as well as promoting Selco’s range and expertise in the building trade.
Read More -
Boosting bookings for Greene King
We launched a brand-new website for Greene King which allowed users to book Function Rooms from their catalogue of pubs over the UK. Read all about it here.
Read More
Virtual Midweek Masterclass | Cooking up content
We outline the steps needed for developing content to help you achieve your organic search objectives.
Virtual Midweek Masterclass | Why technical SEO is still so important
Andrew outlines several techniques and best practices that can deliver big results whether you’re responsible for the performance of a website, or you just want a better understanding of how websites work.
They are always a pleasure to work with, accommodating and challenging in equal measure!
Carine Jessamine
Marketing Director
Selco
Great results always
start with a conversation
If you like what you’ve seen, we would love to arrange a chat:
0161 872 1361 or email chat@redcmarketing.com