Direct Mail Strategy & Planning

Unlock the full potential of direct mail with expert strategy and planning, backed by in-depth data insights.

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Unleash The Potential of Direct Mail

Our approach is to collaborate with you to develop a direct mail strategy that seamlessly complements your broader marketing mix. Unlocking the power of direct mail will enhance the performance of any campaign, and your strategy is the key. From selecting the design and print materials to creating audience profiles so detailed you’ll feel like each one is an old friend, our direct mail strategy aims to maximize response rates by delivering a truly personalized experience for each reader.

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From the kick-off meeting to landing in people’s homes, we can lead the way or collaborate with your team to develop a direct mail plan that complements your broader marketing mix. However, even the best-laid plans can fall short without proper execution. At Redc, we’ve spent years building strong relationships with the UK’s top suppliers, printers, and distributors to ensure your direct mail plan is flawlessly delivered, every time.

 

Your Key to Better Direct – The Direct Mail Fall-Out Model

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Data-Driven Strategic Planning

From geo-targeting and demographics to eye-tracking technology, our deep understanding of data enables us to craft effective direct mail strategies for your current campaign—and for all your future campaigns as well. Live tracking of response methods allows for continuous learning, helping us identify and adapt strategies throughout the life of the campaign.

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Our Direct Mail Success Stories

  • Direct mail testing for Your Co-op Travel

    For the Autumn 2023 Edition of Your Co-op Travel magazine, we ran a direct mail test to see if a physical or digital copy of the magazine would…

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  • Direct Mail success for Forest Holidays

    The turn of the year is always vital for travel companies, and  Forest Holidays asked Red C to produce an attractive direct mailpack to drive bookings by reactivating lapsed customers…

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  • Direct Mail Drives Bookings for Ramblers Walking Holidays

    In 2021, as the world began to open up for travel, Ramblers Walking Holidays wanted to find a more cost-effective way to stimulate bookings using direct mail. A new digital…

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A pleasure to work with. They're my peeps!

Lindsey Haywood

Global Head of Marketing

Ashfield Engage

Great results always
start with a conversation

If you like what you’ve seen, we would love to arrange a chat:
0161 872 1361 or email chat@redcmarketing.com

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