Our approach is to collaborate with you to develop a direct mail strategy that seamlessly complements your broader marketing mix. Unlocking the power of direct mail will enhance the performance of any campaign, and your strategy is the key. From selecting the design and print materials to creating audience profiles so detailed you’ll feel like each one is an old friend, our direct mail strategy aims to maximize response rates by delivering a truly personalized experience for each reader.
See our Direct Mail Success Stories
From the kick-off meeting to landing in people’s homes, we can lead the way or collaborate with your team to develop a direct mail plan that complements your broader marketing mix. However, even the best-laid plans can fall short without proper execution. At Redc, we’ve spent years building strong relationships with the UK’s top suppliers, printers, and distributors to ensure your direct mail plan is flawlessly delivered, every time.
Your Key to Better Direct – The Direct Mail Fall-Out Model
From geo-targeting and demographics to eye-tracking technology, our deep understanding of data enables us to craft effective direct mail strategies for your current campaign—and for all your future campaigns as well. Live tracking of response methods allows for continuous learning, helping us identify and adapt strategies throughout the life of the campaign.
For the Autumn 2023 Edition of Your Co-op Travel magazine, we ran a direct mail test to see if a physical or digital copy of the magazine would…
Read MoreThe turn of the year is always vital for travel companies, and Forest Holidays asked Red C to produce an attractive direct mailpack to drive bookings by reactivating lapsed customers…
Read MoreIn 2021, as the world began to open up for travel, Ramblers Walking Holidays wanted to find a more cost-effective way to stimulate bookings using direct mail. A new digital…
Read MoreIf you like what you’ve seen, we would love to arrange a chat:
0161 872 1361 or email chat@redcmarketing.com