Red C complete management buyout

July 2024• Steve White 2 mins

Direct and digital marketing agency Red C, which celebrated 30 years in business last month, successfully completed a management buyout which sees Chairman Adrian Rowe stepping down, and current Managing… Read More

A review of this Boden Director’s letter

April 2024• Stuart Clark 4 mins

A Director’s Letter works by breaking the routine. A personal letter from an authority figure – such as a director or head of department – comes as a pleasant surprise to the customer and, in our experience, will always generate a response. Read More

Talented digital marketer returns to Red C

January 2024• Steve White < 1 mins

Red C has today welcomed Kane Gillard back to the agency as an Account Director. Kane spent a year at Red C previously, working across Thistle Insurance, Merlyn, and… Read More

Is direct mail dead?

September 2023• Steve White 2 mins

Direct mail marketing is alive and well. It's true that email, social media, and other digital advertising have become popular over the years. Read More

How we’re helping a £100 million business transition from the offline world to online dominance

July 2023• Steve White < 1 mins

Early in 2021, Red C was approached by Flowtech, a leading distributor of hydraulic and pneumatic products and parts to industry. With a £100m turnover and over 120k products in… Read More

Boosting digital performance for Inizio Healthcare

July 2023• Steve White < 1 mins

We have been working with Ashfield Healthcare (now Inizio Healthcare) since 2018. Our relationship began as an SEO focused one, but our remit has evolved significantly over the last 4… Read More

The good news keeps on coming

June 2023• Steve White 2 mins

Last month we had not one, not two, but three reasons to celebrate. Firstly, we’re thrilled to promote Zainab Jassim to the position of Junior Digital Developer. Zainab has been… Read More

WIP – Best Practices for Optimizing Core Web Vitals

April 2023• Chris Morey 7 mins

Optimizing Core Web Vitals is critical for improving website performance and search engine rankings. To achieve this, businesses can follow best practices such as improving Largest Contentful Paint, optimizing First… Read More

How to boost your email marketing click through rates

April 2023• Steve White 4 mins

Email marketing can be incredibly powerful if done right, but it also has the potential to backfire on you if not executed properly. That's why it's important to know how to boost your click through rates. Read More

A guide to email marketing metrics

March 2023• Steve White 4 mins

As an email marketing agency, who has worked alongside Manchester City Football Club, Swinton Insurance, Dulux and Eurostar, and delivered 1000s of results reports, we thought we were very well placed to deliver this guide. Read More

Writing meta descriptions that work

September 2022• Steve White 4 mins

Meta descriptions are often the first thing searchers see when they visit your website. They're also an opportunity for you to get a good idea of what content a visitor will find on your site and whether they'll be interested in it. Read More

The best email marketing agency in England

September 2022• Steve White 4 mins

Yes, I’m undoubtedly biased, but I believe Red C is the best email marketing agency in England. As an agency, we strive to deliver the best email programme possible for the budget that our clients have available. No email programme is optimised, but we’ll get as close to optimisation as we possibly can. Read More

A successful switch to a hybrid working model