Red C Transforms So-Sure's PPC Campaign Performance

Brief

After successfully winning a competitive 4-way pitch, Red C was tasked with revitalising the underperforming pay-per-click (PPC) campaigns of So-Sure, a leading provider of home contents and mobile phone insurance. The PPC activity, which was previously managed by a prominent award-winning London agency, which will remain nameless 😉, was not delivering the expected results. So-Sure sought a fresh approach, and that’s where Red C’s expertise came in.

Approach

We were entrusted with two of So-Sure’s key insurance products: home contents and mobile phone insurance, both critical to their business. Under the previous agency’s management, both products were experiencing high acquisition costs and low conversion rates.

However, after an initial evaluation, and by deploying our high-touch, data-driven approach to PPC, we immediately identified inefficiencies in their previous campaign setup, including targeting gaps, misallocation of budget, and ineffective ad copy.

Conclusion

In the first 30 days of managing the campaigns, the results spoke for themselves. We achieved a remarkable 36% decrease in cost per acquisition (CPA), directly impacting So-Sure’s bottom line. Even more impressive was the 41.5% increase in conversion rate, showcasing our ability to optimize campaign performance, refine audience targeting, and deliver tangible business results in a short period.

Katharine Brown, Marketing Director of So-Sure, shared her views on working with Red C’s search team:
“Working with Red C is like night and day compared to working with our previous PPC agency. You have transformed our campaign performance and restored our faith in PPC within weeks of working with you. Your insights and commitment to optimizing our campaigns have not only driven better results but have also helped us scale our marketing efforts more effectively.”

Our success with So-Sure is a testament to the value of taking a personalised, client-focused approach to PPC management. By continuously testing and refining every aspect of the campaign—from keyword selection to bidding strategies—we ensure sustained growth and long-term success. We look forward to driving even more impressive results as we continue to collaborate closely with So-Sure.