Direct and digital marketing agency Red C, which celebrated 30 years in business last month, successfully completed a management buyout which sees Chairman Adrian Rowe stepping down, and current Managing Director, Steve White and Finance Director, Mark Dowds take the helm.
Founded in 1994 in the centre of Manchester, the award-winning North West based agency, which specialises in direct response and search marketing, has a workforce of 30 people and revenue of over £2 million.
The company will now be owned and led by White and Dowds, supported by experienced members of staff including Strategy Director, Katharine Mitchell, Search Director, Christopher Morey and Head of Copy, Stuart Clark.
The transition underlines a commitment to continuity and progression from within, with the new leadership team having contributed significantly to the agency’s success, with almost 75 years’ experience at Red C between them.
With an international client base including global manufacturer Parker Hannifin, Dulux brand owners AkzoNobel, Thistle Group, and the Rugby Football Union, Red C has enjoyed substantial growth in recent years.
MD White said: “I’m incredibly proud and excited to lead the agency, along with Mark and the Senior Management Team, as we continue to build on the agency’s growth by working with a fantastic client roster”.
Dowds added “The agency is in a very strong position financially, with a great client portfolio, and the next 12 months look very positive.”
An Honorary Life Fellow of the IDM and the only remaining original founder from 30 years ago, Rowe is proud of the agency’s track record. “We’re one of the longest established agencies in the North West, and the development of our UK and international client base is an outstanding achievement. I am delighted to have played a part in training and developing some first-class marketers and I know that Steve, Mark and the team will sustain our philosophy of putting clients first, and always exceeding expectations.”
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